商科讲座，介绍两种bonds，如何带来loyal customers，保证顾客忠诚度。第一种personal/social bond，和商人的个人关系，举例在理发店沙龙里，个人发型师和客人聊天，客人觉得他们很nice，所以就想常来。第二种business/financial bond，定期打折吸引顾客购买特定产品，如打印纸和回形针，一个公司会给客人10%折扣，客人更愿意来。
Businesses develop loyal customers by establishing bonds and connections with their clients. The professor introduces two types of bonds. One is called personal/social bond, which is formed between the employees and the clients on an individual level, like, in a hair salon, the stylists would often chat with customers, asking about their interest, so the customers would feel that they are really nice and feel like they are having a personal friendly relationship, so that they may want to frequent the salon a lot. The other type of bond is called business/financial bond that a company uses to attract customers to buy certain products or services by offering them special discounts or benefits, say, a company that gives customers 10% off to sell printing papers and clips. In this way, the company attracts more customers to buy their goods.